Unibet – Queen Rules
When Ben’s 5 year-old daughter asked why Kings are better than Queens, we could only think of one logical response. Create #QueenRules. A new way to play cards where Queens outrank Kings.
Unconscious gender bias is all around us, and it really is a big deal. To show this, we ran a simple social experiment where adults taught kids a simple game of cards.
In collaboration with International Women’s Day and Unibet, the campaign kicked off with simultaneous live poker tournaments in casinos worldwide; all playing with limited edition cards, illustrated by 16 awesome female artists, that celebrated powerful women of all different shapes and sizes.
All proceeds were donated to HeForShe, a solidarity campaign for the advancement of women initiated by UN Women.
Unconscious gender bias is all around us, and it really is a big deal. To show this, we ran a simple social experiment where adults taught kids a simple game of cards.
In collaboration with International Women’s Day and Unibet, the campaign kicked off with simultaneous live poker tournaments in casinos worldwide; all playing with limited edition cards, illustrated by 16 awesome female artists, that celebrated powerful women of all different shapes and sizes.
All proceeds were donated to HeForShe, a solidarity campaign for the advancement of women initiated by UN Women.
CASE STUDY
SOCIAL EXPERIMENT FILM
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SOCIAL EXPERIMENT FILM
