Royal Foundation – Shaping Us
Research had shows that only 17% of people understood the unique importance of these early years—even though 90% of brain growth happens by age five.
Princess Kate Middleton’s Centre for Early Childhood sought to spotlight the profound impact of early childhood on both individuals and society.
The Shaping Us campaign aimed to elevate early childhood to a crucial social issue. We launched with a claymation film that showed how early experiences shaped a young girl, Layla, from pregnancy to age five.
Princess Kate Middleton’s Centre for Early Childhood sought to spotlight the profound impact of early childhood on both individuals and society.
The Shaping Us campaign aimed to elevate early childhood to a crucial social issue. We launched with a claymation film that showed how early experiences shaped a young girl, Layla, from pregnancy to age five.
LAUNCH FILM
MAKING OF
