NOKIA – Amazing Everyday
A global campaign that launched the first Nokia Windows phone, and covered almost every channel going.
This started with a series of 2-second ‘blipverts’ which teased fans between ads with glimpses of the phone before its launch (quickly getting over a million hits on YouTube). This was followed by TV, outdoor and press that was rolled out across the world, as well as digital activations and events, including a multi-million pound projection show on London’s Southbank.
The result was a campaign that expressed Nokia’s point of view to a new generation and helped them become a real player in the smartphone market.
This started with a series of 2-second ‘blipverts’ which teased fans between ads with glimpses of the phone before its launch (quickly getting over a million hits on YouTube). This was followed by TV, outdoor and press that was rolled out across the world, as well as digital activations and events, including a multi-million pound projection show on London’s Southbank.
The result was a campaign that expressed Nokia’s point of view to a new generation and helped them become a real player in the smartphone market.
GLOBAL CASE STUDY
HERO FILM
DIGITAL/ACTIVATION/OOH
