Big Issue – Pay It Forward
Selling the Big Issue magazine is a job for those in poverty. But vendors are struggling in an increasingly cashless society.

Pay It Forward allows regular buyers to sell each magazine on after they’ve read it – with proceeds going back to the original seller.

Cannes Lion Gold – Mobile
Cannes Lion Silver – Mobile
Cannes Lion Bronze – Creative Ecommerce
Cannes Lion Shortlists x 5

Clios Gold – Digital/Mobile
Campaign Big – Best use of Digital Technology