Big Issue – Pay It Forward
Selling the Big Issue magazine is a job for those in poverty. But vendors are struggling in an increasingly cashless society.
Pay It Forward allows regular buyers to sell each magazine on after they’ve read it – with proceeds going back to the original seller.
Cannes Lion Gold – Mobile
Cannes Lion Silver – Mobile
Cannes Lion Bronze – Creative Ecommerce
Cannes Lion Shortlists x 5
Clios Gold – Digital/Mobile
Campaign Big – Best use of Digital Technology
Pay It Forward allows regular buyers to sell each magazine on after they’ve read it – with proceeds going back to the original seller.
Cannes Lion Gold – Mobile
Cannes Lion Silver – Mobile
Cannes Lion Bronze – Creative Ecommerce
Cannes Lion Shortlists x 5
Clios Gold – Digital/Mobile
Campaign Big – Best use of Digital Technology
CASE STUDY
![](https://freight.cargo.site/t/original/i/f38aab901644d5a64b9dda799e845290cfd2df37798a1eb77450d9c36c1cf313/pay-it-forward.jpg)
![](https://freight.cargo.site/t/original/i/3cd4b9b69ed92c0fa3aa1193c278acc0b37bdafda127a98b6499d7d505d1c46a/big-issue-pay-1_73bd651ee5004c2171ca5dc27e609d87.jpg)
![](https://freight.cargo.site/t/original/i/d572c27ba1e3437b53a9a0b635c4b6c4263a80d9d6f9a3588acf0e91bc182c88/57602913_376838952932106_7280629633578934882_n.jpg)
![](https://freight.cargo.site/t/original/i/d8564f80f26b8c65f39e7359ee70a335f86a641c22d9d14c82fadeb85478efba/155412431458.jpg)
![](https://freight.cargo.site/t/original/i/279ea4721deb9e1e8d42142d129e3d0965c5248713283e8f1c8f30c7df0b4e68/Big-Issue-OG-3.png)
![](https://freight.cargo.site/t/original/i/aedd732de60a48e5b24c0908d3890dd99d54cb3ce0a34bb68474163eb2d9138e/0.jpg)