Barnardo’s – Believe In Me
We wrote these spots to highlight the extreme fear and anxiety some children are forced to endure in their daily lives.

So instead of showing actual bullies, we showed how bullies make children feel – and reimagined them as a pack of hyenas.

And instead of showing an actual sexual predator, we showed a Komodo dragon.

Directed by Sam Brown from Rogue.



benjamin.jonathon.edwards@gmail.com / guyerichobbs@gmail.com