Barclays – Moneyverse
Money controls almost every aspect of our life. But despite this power it’s pretty much invisible.
When Barclays were looking for a new brand platform we used this insight to create the Moneyverse – a parallel reality where you can see everything you’ve ever done with your money, and everything you could do with it in the future.
Directed by Antoine Bardou-Jacquet.
When Barclays were looking for a new brand platform we used this insight to create the Moneyverse – a parallel reality where you can see everything you’ve ever done with your money, and everything you could do with it in the future.
Directed by Antoine Bardou-Jacquet.
![](https://freight.cargo.site/t/original/i/4e092e53b3445e3888f37f11a58ffec83cf73158e9e277911ae7c1e0d989dedc/giphy-6.gif)
![](https://freight.cargo.site/t/original/i/52799e1e45f78a25b87c7ea41fb093901a2f4c7a2398eabc9a0559c56c39fc7e/1.1.9_1.1.9.png)
![](https://freight.cargo.site/t/original/i/a42efc9f5d81b1e85b8ad311137e937fc14ddb63d44f82bb883107762da3d2c7/giphy-3a.gif)
![](https://freight.cargo.site/t/original/i/3d27060ff0eedc44e377a4e33cf7e81746154abe58f5f0a4e383a51bca84d83b/giphy-4.gif)
![](https://freight.cargo.site/t/original/i/7a7011d2c3d4b90adf5f8bf7d87c88efc52ccf094bbc3628bf74e35847d4c837/1.1.25_1.1.25.png)
![](https://freight.cargo.site/t/original/i/84e81d4cc27b4c2f3df3524a5eb194de6788822df9c19a4ead9fd17ae0c3d1c5/giphy-4a.gif)
![](https://freight.cargo.site/t/original/i/7b3647499b2fe92af70f90c3897bcce097a93a8e3661bbba5747ff0ff80cf8bc/giphy-6.gif)
![](https://freight.cargo.site/t/original/i/ac4316053773b2e70beb53ede4dd09a19eac553127923b634546105b064cdeb5/1.1.55_1.1.55.png)
![](https://freight.cargo.site/t/original/i/91e8a662666fa68535f94135521294188a66c07d088006fcd958c2ca725ac5a7/Screenshot-2021-03-16-at-10.41.24.png)