BMW – 40 Years of 3 Series
The BMW 3 Series is one of the most loved cars on the British road and has built a devoted fan base since launching in 1975. Celebrating its 40th birthday wasn't only a tribute to each generation of the model, but a tribute to each generation of fan that has loved the car.

So we celebrated six generations of the model, with executions that captured the mood and aesthetic of each era and demonstrate the significance of BMW’s innovations as benchmarks to match social events of the time.